Privacy Policy

Effective Date: April 16, 2026

This Privacy Policy describes how River Run Dental (“we,” “us,” or “our”) collects, uses, and discloses your information. This policy applies to information collected through our website, https://riverrundentalspa.com/, and our SMS communication programs.

1. Information We Collect

We collect information you voluntarily provide, including your name, email address, and phone number. We also collect data automatically through cookies and tracking pixels when you visit our website.

2. How User Data Is Used

We use your information to:

  • Respond to inquiries and schedule appointments.
  • Provide requested dental services.
  • Send transactional or promotional communications.
  • Improve our practice operations and manage our business.

3. Cookie & Tracking Practices

We utilize cookies and similar tracking technologies to analyze website traffic, improve quality, and monitor the effectiveness of our communications. You can manage cookie preferences through your browser settings.

4. SMS Opt-In & Mobile Info Sharing

River Run Dental collects opt-ins from patients via website forms, in-office registration, or during phone calls. Patients may receive SMS notifications for appointment reminders, billing, check-in instructions, and post-care follow-ups.

Upon registration, patients are informed of:

  • Possible message and data rates.
  • Variable message frequency.
  • Instructions to text HELP for support or STOP to unsubscribe.

Data Sharing & Privacy: Mobile information, including SMS opt-in data and consent, will not be shared with third parties or affiliates for marketing or promotional purposes. All other categories of personal information exclude text messaging originator opt-in data and consent. We share data with trusted partners (e.g., dental labs) only to fulfill services; these parties are strictly prohibited from using your mobile information for their own marketing.

Your Rights & Opt-Out:

  • SMS: Reply “STOP” to unsubscribe or “HELP” for assistance at any time.
  • Email: Click the “unsubscribe” link in any marketing email.
  • Data Request: Contact us through our Contact Page to request data deletion.

5. Data Security and Handling

We implement industry-standard security measures, including encryption and secure servers, to maintain the privacy and security of your protected health information. We will notify you promptly if a breach occurs that compromises the security of your information.

6. Data Sharing for Fulfillment

We may share your information with trusted business associates, such as dental laboratories, insurance providers, or technology vendors, who perform services on our behalf. These parties are contractually required to protect your health information and are prohibited from using your mobile information for their own marketing.

7. User Rights and Opt-Out Options

  • SMS Opt-Out: Reply “STOP” to unsubscribe from SMS at any time.
  • Access & Deletion: You have the right to request a copy of your records or request corrections to your information.
  • Contact: For data requests or removals, contact us at 804-262-1060 or [email protected].

8. Healthcare Information & SMS Disclaimer

Standard SMS is not a secure medium for transmitting Protected Health Information (PHI). By opting in, you acknowledge that communications regarding appointments or billing may be sent via unencrypted SMS. Please refer to our HIPAA Notice of Privacy Practices for detailed information on how we handle medical records.

9. Contact Us

River Run Dental
7820 Shrader Road
Richmond, VA 23294
Phone: 804-262-1060